Our Graphic Design Services
Digital Marketing Solutions offers the following Graphic Design Services:
- Social Media Post Creatives
- Social Media Ad Creatives
- Google Display Banners
- Videos
- Logo Design
- Newsletter Templates
- Mailer Templates
- Website Images & Banners
- Infographics
Graphic design is the skill of planning, crafting, and creating captivating visual content to communicate ideas and messages using a combination of visual design elements such as images, graphics, animations, videos, and typography. A solid brand identity with emotive colours and imagery can be established using the right graphic design elements that highlight the vision of your business.
The purpose of graphic design in marketing is to establish easy communication with customers, express your brand aesthetics, and create a psychological bond with existing and prospective customers.
Social Media Post Creatives
These are various formats of content that are posted across your social media pages and are designed to suit your brand. Each social media platform has its own style of content. Twitter is more text-based, Instagram is a visual space and Facebook is a bit of both text and visual.
Social media aim to capture people’s attention by giving them quality content that they enjoy. At Digital Marketing Solutions, we will create quality industry-relevant content for your business that promotes engagement with your followers while staying true to your brand identity and business goals.
Social Media Ad Creatives
Social media ads are very important for any business. Over 3.6 billion people are using social media across the world, with the number expected to rise to almost 4.5 billion by 2025. With this many people using social media, there is a large pool of untapped customers in the market that your business now has access to thanks to social media ads.
Digital Marketing Solutions can help your business produce social media content that will increase brand awareness and attract new customers from around the world. Social media is all about selling a story and enticing customers to choose your brand over others. Our team of social media experts can help your business go global through social media.
Google Display Banners
Google has solidified itself as the largest search engine in the world. If you want to grow your business, you need it to rank high on Google. Google display ads are a great way to capture people’s attention across a network of over 2 million websites and apps. With the option of choosing to create display ads or responsive ads, your business can reach a whole new demographic of potential customers.
At Digital Marketing Solutions, our expert team of marketers and creators can create a tailored ad strategy that speaks to your business’s strengths. We are committed to helping your business grow by utilizing every bit of marketing and advertising techniques available to us.
Videos
We live in a visual society with people consuming more video-based content than ever before. Marketing and advertising using video content have never been more crucial for a business regardless of the size of the business. A survey conducted by Renderforest found that video content helps businesses increase brand awareness by 70%, increase website traffic by 51% and increase sales by 34%.
Videos are successful at capturing customer attention because it is very easy to engage with a video, all the customer has to do is listen. Video content has proven to be beneficial because:
- Increases product understanding
- Ranked higher in SEO
- Promotes familiarity with your customers
- Shareable between customers
- Encourages engagement from customers
- Increases brand exposure
Videos are growing in popularity across multiple platforms with millions of customers watching some type of video on social media every day. At Digital Marketing Solutions, we can put together a social media strategy that involves producing, directing, and releasing industry-relevant video content that is tailored for your business. Whether you offer products or services our team of creators can develop a video-based strategy that gets your message across to existing and potential customers in a captivating and compelling way.
Logo Design
Your logo is the point of identification, it is the face of your business. Your logo is how customers can distinguish your brand from your competitors. Ideally, you want customers to be able to see your logo and have an instant connection with it. You want customers to remember what you do and how your brand makes them feel.
Logos are more than just an identification tool for your business. A great logo will also help your business achieve the following:
- Establish a strong first impression
- Show uniqueness
- Increase brand recognition
- Solidify professionalism
- Promotes brand loyalty
- Promotes brand longevity
- Show business personality
Having a professional logo helps show prospective customers that your business can be trusted. As such, it needs to speak to who you are and to tell the story of your business. At Digital Marketing Solutions, our team of graphic designers can design a logo that speaks to the vision of your business and the direction you want to take it in.
Newsletter Templates
All businesses need an assortment of templates. From social media templates to newsletter and email templates. Designing templates and having them available to be used at any time saves a business a lot of time and energy. Templates help you stay on brand and it is very important to stick to your brand identity. The easiest way to ensure that all the content you put out is consistent is to design a wide variety of templates.
When it comes to Newsletter templates, the aesthetic is very important. You want the overall design of the newsletter to speak to your brand identity but also be flexible enough to work for any type of promotion or campaign your business is running. The design for seasonal campaigns should not stray too far away from what the newsletter normally looks like.
At Digital Marketing Solutions, our team of creators will help you define your brand identity and more importantly will help you stick to it. Your business templates need to speak to your business goals and values and we at Digital Marketing Solutions are here to help you stay on brand.
Mailer Templates
Having email templates allows you and your employees to copy-paste your latest content into an existing and recognizable template. With templates in place, you eliminate the risk of employees not being on-brand when they talk to people outside the business.
We can help increase your business productivity by designing templates for every occasion. Whether it is social media templates or campaign templates, Digital Marketing Solutions has you covered. Our team of graphic designers and creators will design templates that are aligned with your brand identity and will encourage customer engagement.
Website Images & Banners
Your website is an extension of your business as such, you want it to be aligned with your brand identity and aesthetic. A good way to achieve this is to have captivating imagery that is brand and industry-specific. You want customers to recognize and connect with your company’s colours, the logo, and the slogan of your business.
At Digital Marketing Solutions, we can help you get the right images for your business. You want every part of your website to be unique and original, we can help set you apart from your competitors by producing incredible imagery that will grab customer attention and encourage them to take the next step through your website.
Infographics
The purpose of infographics is to communicate dense information using images and graphics to provide customers with an understandable overview of the topic. Using infographics in your marketing strategy can be beneficial especially if you want to convey information that has a lot of data. Infographics can be useful because:
- Grabs customer attention
- Consolidates dense data and makes it more understandable
- Establishes you as an expert in your industry
- Increases brand value
- Information is shareable and compelling
- Increases SEO
People do not like to read long information pieces about what a business does. The use of infographics helps the business get its message across in an understandable way while also helping the reader consume the information.
When using infographics, the aim is to tell a short story. Using data, graphics, and imagery to convey useful information to your customers can help benefit your business in more ways than you think. At Digital Marketing Solutions, our creative team can consolidate any type of information into an infographic that will not only provide information to the customer but also attract the attention of prospective customers.
Frequently Asked Questions
At Digital Marketing Solutions (DMS) you can be sure of only the best quality content and services relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
Yes, we are. We handle all aspects of your business’ online presence. From digital marketing, content creation, website design and development, and full-scale advertising campaigns.
When working with us you are included in strategic planning, branding, video creation, content creation, web development, and inbound marketing services. This means you are at all times in full control and with our expertise and knowledge you can rest assured that your digital presence will be our number one priority.
Businesses use graphic design to connect with customers. Using graphic design elements helps businesses sell products and services, communicate messages with customers and develop brand identity.
Templates shorten the time spent doing repetitive tasks. It saves a business valuable time by creating a common outline that employees can use over and over again, thus increasing productivity.
Every business needs a logo. It is how customers tell businesses apart from each other. A logo is a big part of your brand identity and plays a role in establishing brand loyalty. A well-designed logo is capable of triggering positive emotions about your business in customers’ minds that a name alone might not be able to do.
Social media enables businesses to connect, engage and market to prospective customers wherever they are. With a strong and well-thought-out social media strategy, a business can engage with its customers across multiple platforms and not only increase its brand awareness but also increase its sales.
Author: Ofentse Malele
Editor: Connor Bergsma
Date Published: February 10, 2022