Our Lead Generation Services
Digital Marketing Solutions offers the following Lead Generation Services:
- Social Media Lead Generation Campaigns
- Google Ads Lead Generation Campaigns
- Website Lead Generation
Lead generation is a marketing technique whereby businesses generate interest in a product or service with the intent of establishing a sales pipeline. This enables businesses to nurture potential customers, gently guiding them until they are ready to make a purchase. When it comes to lead generation, quality is better than quantity. It is better to have one quality lead that takes action than a dozen leads that won’t commit to making a purchase.
Benefits of quality lead generation include:
- Growing your following
- Expanding your market
- Gathering more testimonials
- Increases sales
- Increases website traffic
- Boosts business opportunities
- Establishing brand awareness
Lead generation has become one of the most important marketing techniques in digital marketing. Lead generation often involves collecting customers’ contact information via a contact form or subscribing to a newsletter. Lead generation is a combination of sales and marketing techniques, by using compelling content to attract customer interest and guide them to ultimately make a purchase.
Social Media Lead Generation Campaigns
Content is the backbone of all lead generation efforts. To generate consumer interest, you first need to establish to customers what it is you do and how you do it. The best place to start is on social media. Social media can boost lead generation efforts by:
- Raising brand awareness
- Increasing website traffic
- Improving community engagement
There are many ways to generate leads and one of the most popular ways is through social media sponsorships. As a business, you can generate leads using social media content that your ideal customer is already consuming. This can be achieved by sponsoring shows, content, or youtube channels that your ideal customers follow.
Using content creators and influencers to generate leads through social media is more organic than traditional ad campaigns. They know how to entice customers who would normally click away from the ad to engage with it while also providing a form of social proof.
Ways businesses can leverage social media to generate leads:
- Create social media ad campaigns with special offers
- Use testimonials as social proof
- Sponsor relevant shows, content, and influencers
- Host online events
- Launch referral campaigns
- Have effective social media community management
At Digital Marketing Solutions, we can help your business increase its lead generation efforts by not only finding the right social media influencers for your business to interact with but also devising a tailored social media campaign that promotes high community engagement through events and online discussions.
Google Ads Lead Generation Campaigns
Customers love receiving value and they will freely give you their information for the right incentive. Creating a compelling lead magnet to incentivise prospective customers increases your chances of generating a lead. A lead magnet can be anything that will provide the customer with value, this ranges from free templates to ebooks and webinars.
Lead generation campaigns for Google ads are online ads that are specifically dedicated to generating quality leads for a business. Every business needs a good lead generation campaign to spark consumer interest in their business. These types of campaigns increase traffic to a certain landing page where the customer will be asked to submit their information, essentially becoming a lead.
At Digital Marketing Solutions, our team of expert marketers is equipped to design and execute a myriad of ad campaigns that are tailored for your business needs. We will monitor campaign performance and make adjustments where necessary to ensure consistent quality lead generation.
Website Lead Generation
A good lead generation strategy appreciates quality over quantity. You want the right people to click on your ads and direct them to your website, where they can see what you are all about. Website lead generation does not end when your customer has clicked on the ad, you want them to take action and follow through with a purchase. To achieve this, you want to fine-tune your ads and all your landing pages to ensure successful conversions.
Firstly, you need a perfect landing page. This page is important as it is the page that customers will be directed to after clicking on your ad. If your landing page is not professional and doesn’t look trustworthy, customers are less likely to share their information with you. Some key things to remember when designing a landing page that will create a pleasant user experience are:
- Quick loading time
- Credibility and transparency
- Easy navigation
- Simple contact forms
At Digital Marketing Solutions, we can assist your business in generating quality leads. Our team of marketers will design a custom lead generation campaign that will help increase website traffic as well as sales by leveraging various forms of advertising and successfully implementing different SEO strategies to attract more customers to your website.
Frequently Asked Questions
At Digital Marketing Solutions (DMS) you can be sure of only the best quality content and services relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
Yes, we are. We handle all aspects of your business’ online presence. From digital marketing, content creation, website design and development, and full-scale advertising campaigns.
When working with us you are included in strategic planning, branding, video creation, content creation, web development, and inbound marketing services. This means you are at all times in full control and with our expertise and knowledge you can rest assured that your digital presence will be our number one priority.
Lead generation is a blend of sales and marketing. The aim is to identify customers who would be interested in making a purchase and guide them through the sales funnel.
When specific keywords you have chosen on Google are searched, your ad can appear as a search result. Google ads allow your business’s ads to appear on other search engine sites which can result in more website traffic and help you generate more leads.
Lead generation plays an important role in building visibility, credibility, trust, and interest in a particular product or service offered by a business. Focusing on lead generation can help increase website traffic and revenue for your business.
Author: Ofentse Malele
Editor: Connor Bergsma
Date Published: February 21, 2022