Our Digital Advertising Services
Digital Marketing Solutions are specialists in the following digital advertising services:
- Facebook Advertising
- Instagram Advertising
- Google Ads (Including Google AdWords and Google Display)
- Youtube Advertising
- Remarketing Campaigns
- LinkedIn Advertising
- Twitter Advertising
When choosing Digital Marketing Solutions not only do you step into a partnership with the gold standard in marketing but you also gain access to:
- The Talents of Our Online Ad Creators
- Our Team of Expert Ad Content Writers
Facebook Advertising
A revolutionary platform that has made our world more connected than ever before, Facebook has become more than just a place where friends and family connect to share memories and experiences. It has become a thriving marketplace for goods and services; a place for people from around the world to share ideas as well as a robust community of job-seekers.
The introduction of Facebook ads has opened up ways for your business to get noticed on a much larger scale while also becoming more connected to the daily lives of your customers. Facebook ads are paid ads that your business places on Facebook. These ads target a specific demographic and you get to decide the reach and duration of the ad. Your ads will be integrated on the Facebook pages of your target demographic, in various formats.
Facebook ads are very important for sales in a business. In 2021, 26% of facebook users who clicked on an ad, went on to make a purchase. At Digital Marketing Solutions, we can help your business to better utilize Facebook Ads, to increase sales and extend your market reach in your own unique style.
Instagram Ads
Similar to Facebook, Instagram has connected our world in a bigger way than its predecessors ever could. Instagram also introduced the world to the now commonly known ‘influencer’ culture. When a business chooses to use Instagram to promote themselves it is done through sponsored content.
Knowing that Instagram is far more visually based than text-based, we are fully equipped to generate advertising potential on Instagram using captivating imagery and videos that suit your brand style and identity to reach the full scope of your target audience.
Our aim at Digital Marketing Solutions is to take full advantage of every bit of advertising power Instagram has to offer. Our social media experts can use Instagram to grow your brand exposure, increase website traffic, drive new lead generation, and hassle-free lead funneling towards full conversion.
Google Ads
Functioning as the world’s most used search engine to find just about anything you could think of, Google has become a household name. It is absolutely impossible to find a person who has never heard of or used Google.
Google Ads, including Google AdWords and Google Display, are paid for ways of driving relevant and qualified traffic to your website. By using Google Ads, potential customers are directed straight to certain types of products or services when searching for them on Google.
If you want your business to reach as many people as possible, one of the best ways to interact with them is by using Google Ads. At Digital Marketing Solutions, we can design tailored Google Ads for your business that will increase website traffic and sales.
YouTube Advertising
Youtube has become the go-to video search engine millions of people use daily. In fact, globally we spend more hours a day on Youtube than other platforms such as Netflix. Youtube has become a leader in marketing existing products and services as well as the complete rebranding and remarketing of businesses.
With the range of video genres to be found on Youtube, you might be wondering if there is any use to advertising on the site. With Youtube Premium now allowing the complete removal of advertising on certain videos and specific channels, that is a valid question.
With the conversion from new leads to full-on return clients being extremely high from Youtube Ads, our specialists at Digital Marketing Solutions can guarantee that investing in the branding and marketing power of Youtube can be very beneficial for your business.
LinkedIn Ads
Not many out there realise the advertising power that lies within LinkedIn. Social media marketing is not limited to the likes of Facebook, Instagram, and Twitter. With LinkedIn advertising you have the opportunity to turn client interest into definite sales. LinkedIn is well known for its community of influential companies and decision-makers, and having the right team behind your advertising campaigns on the platform is essential.
It is estimated that among the platform’s roughly 690 million active members, 80% of them have the power and influence to impact business decisions and trends. Digital Marketing Solutions is capable of getting the immensely powerful audience of LinkedIn to directly engage with your business and gently nudge these trendsetters to talk about your brand and bring exposure to your products and services.
Twitter Ads
Known to be the social media platform where ideas and people are made or canceled. Twitter has the potential to be the master at advertising capabilities, it offers some unique ad targeting features that other platforms do not offer. With a variety of different ad campaigns offered on the platform, you can engage your audience in several different ways all in one place. Twitter is unique because it offers you direct targeting of specific groups of people or audiences.
Our team at Digital Marketing Solutions uses keyword targeting to its fullest potential, including hashtag campaigns and careful market research based on retweets and likes. When you entrust us with your Twitter advertising ventures you can be sure that you will get the best in website conversions, engagement, and organic impressions. Allow us to set your business on the right track using 210 characters or less.
Frequently Asked Questions
At Digital Marketing Solutions (DMS) you can be sure of only the best quality content and services relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
When you choose to use our services for your online marketing needs you will receive top-quality web-based services to spread the brand, products, and services you offer. We do this by utilizing every possible online avenue.
The methods we use to achieve perfect online marketing include email, social media, display advertising, search engine optimization (SEO), Google AdWords and so much more.
Yes, we are. We handle all aspects of your business’ online presence. From digital marketing, content creation, website design and development, and full-scale advertising campaigns.
When working with us you are included in strategic planning, branding, video creation, content creation, web development, and inbound marketing services. This means you are at all times in full control and with our expertise and knowledge you can rest assured that your digital presence will be our number one priority.
Amongst the most in-demand digital services around right now are the following:
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
- Content marketing
- Social media marketing
- Social media advertising
- Email marketing
- Web design and web development
When you work with us, this list becomes the bread and butter of your business and with it in our hands, you have only rewards to reap as our team is more than equipped to provide you with the best service possible in each of those areas.
The most effective online marketing strategy is what you as a business decide it to be. As a marketing agency, our job is to do our due diligence then lay out the best options for you and your business. But ultimately, the final decision lies with you. You know the direction you want to take your business in, we simply help guide you by analyzing online algorithms and trends as well as using an innovative approach to customer psychology.
At Digital Marketing Solutions, we will devise strategies that are aligned with your business goals and needs. We take great pride in working closely with our clients to come up with marketing strategies that are perfect for the size of your business; its target market and the overall vision of the business.
Author: Ofentse Malele