Our eCommerce Services
Digital Marketing Sollutions offers the following eCommerce Services:
- eCommerce Website Development
- eCommerce Website Design
- eCommerce Content Writing
- eCommerce Product Descriptions
- eCommerce Product Images
Over the past five years, the eCommerce industry has had quite a renaissance. It is a great way to start a business and not have to worry about capital expenditures like property and equipment.
Experts estimate that by 2040, 95% of all purchases will be made through eCommerce websites. There is tons of room for growth in the eCommerce space and with our comprehensive eCommerce services, Digital Marketing Solutions can help you solidify your spot in the industry.
eCommerce Website Development
How well your website is constructed is very important in the eCommerce industry. You stand to lose approximately 50% of your potential customer base if your site is poorly built. Customers like convenience, they want a site that is easy to navigate and self-explanatory.
A survey conducted by UPS found that 55% of online shoppers tell friends and family when they are dissatisfied with a company’s product or service. At Digital Marketing Solutions, our team of web developers can create an eCommerce site that meets all your specifications while ensuring a top-class user experience.
Whether you want a simple static web page or you want a complex site, our team of developers can assist you in constructing a site that can handle high online traffic while ensuring a pleasant user experience that customers will want to brag about.
eCommerce Website Design
Web design is about creating the perfect aesthetic for a website by combining visual design elements such as images, graphics, animations, videos, and typography. For an eCommerce store, web design is invaluable to your business, because you do not have a physical storefront your website is the only way for customers to connect with you.
Importance Of Quality Web Design:
- Creates a lasting impression on prospective customers
- Increases your SEO
- Builds customer trust
- Helps generate and nurture leads
- Provides a pleasant user experience
- Helps build brand consistency
Your website needs to be captivating and should make a lasting impression on the customer. Your business values, culture, and brand should be clear, unmistakable, and attractive to potential customers.
Important eCommerce Web Design Tips:
- Simplicity is key
- Prioritize branding
- Put yourself in the customer’s shoes
- Use colours purposefully
- Use high-quality images
- Make your content short and digestible
- Keep it professional
- Use social proof
- Use categories that are easy to navigate
- Keep checkout simple
- Ensure your website is accessible across multiple device types (desktop, phone, and tablet)
Currently, only 2.86% of eCommerce website visits result in a purchased item so there is tons of room for growth. With the range of eCommerce web services offered by Digital Marketing Solutions, we can design your website to set you apart from the competition and promote customer retention through great design and visuals.
eCommerce Content Writing
As an eCommerce store owner content creation, particularly written content, should be one of the skills you aim to master. Customers love content, especially when it creates value for them. Written content for an eCommerce store is the only way to connect with your customers and keep them updated about your latest offerings, it also has the added benefit of increasing your brand awareness when shared by people who find the information valuable.
Benefits Of Well Written Website Content:
- Builds brand awareness
- Builds customer loyalty and retention
- More likely to be shared on social media
- Written content boosts SEO
- Written content makes you appear like an expert in your field
- Increases opportunities for link building
Whether you are just starting your eCommerce business or have been operating for years and want to step into the digital age, Digital Marketing Solutions can help you meet all your online content needs.
Our team of content writers can help set you apart from the competition by assisting you with all forms of content, be it passive content that helps to establish your online presence; outbound content such as e-mail campaigns and sales scripts, or inbound content like blogs and ebooks.
eCommerce Product Descriptions
Product descriptions in any business are important but more so for eCommerce stores. Because your store does not have a physical location, customers have to rely on what they see online. It is important to appeal to the customer’s senses when writing product descriptions. This means that your product descriptions must be as descriptive and accurate as possible.
A good product description addresses the following:
- Product features
- Product benefits
- Establishes a problem it solves
- Asserts why it is the better product
Our team of designers and content writers will put together product descriptions that hook customers and encourage them to take action and make a purchase.
eCommerce Product Images
Visualisation is everything, customers are constantly being bombarded with information and nothing captures attention like a great picture. Quality product images help elevate your brand, making it appear trustworthy and professional. When photography is taken seriously, product images can increase online traffic to your website, drive social interaction and increase sales.
Benefits Of Quality Product Images:
- Provide instant information
- They are scannable
- They are shareable
- SEO friendly
You need an array of images to help your customer visualise your product. Well taken images can be more appealing than any written copy, so it is important to focus on the quality of your product images.
At Digital Marketing Solutions, we can help you strike the right tone to better entice your customers to purchase your product or service. Using different photography techniques, we will put together a range of product images that will capture your customers’ attention and elicit them to make a purchase.
Frequently Asked Questions
At Digital Marketing Solutions (DMS) you can be sure of only the best quality content and services relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
Yes, we are. We handle all aspects of your business’ online presence. From digital marketing, content creation, website design and development, and full-scale advertising campaigns.
When working with us you are included in strategic planning, branding, video creation, content creation, web development, and inbound marketing services. This means you are at all times in full control and with our expertise and knowledge you can rest assured that your digital presence will be our number one priority.
Which site builder is the best is largely based on preference. However, the most common site builders are:
- Wix
- Shopify
- WordPress
- Squarespace
- Zyro
It is the process of conceptualising and creating the aesthetic of a digital store to sell products or services to customers online.
Try to keep it between 300-400 words. It should be short, to the point but also informative enough to allow the customer to make a decision.
Good product images provide the customer with a clear image of the product they can expect to receive even though they cannot interact with it.
Yes, it does. Great product images help potential customers visualise what they are going to receive while also grabbing the attention of sleeper customers. If customers like what they see, they are more likely to make a purchase.
Author: Ofentse Malele