SMS Marketing Services
Digital Marketing Solutions offers the following SMS Marketing Services:
- SMS Campaign Set Up
- SMS Marketing Content Writing
As a business, your marketing strategy should include all forms of communication. Despite living in a digital age, there is a large number of people who like going off the grid for whatever reason. As a result, your business needs to have ways to reach your customers that are offline. The best way to do this is through SMS marketing.
Consumers today spend more than a ⅓ of their day on their phones. 80% of the South African population has a mobile phone and receives text messages daily. Stats show that 90% of people read a text within 3 minutes of receiving it. This provides a big opportunity for businesses to increase sales, drive traffic and boost brand awareness through SMS marketing.
SMS Campaign Set Up
SMS marketing is one of the most underrated forms of marketing used by businesses. There is a lot of room for businesses to effectively market themselves and their product or service via SMS Marketing. SMS marketing is beneficial for a business because:
- It can provide relief during a marketing crisis
- It is perfect for sharing links and coupons
- It is great for reminding customers about time-sensitive offers or events
SMS marketing has a much higher click-through rate than emails. The average open rate for SMS marketing campaigns is 98%, which is significantly higher than that of email campaigns which currently stands at 20%. The great thing about SMS marketing campaigns is that they are not limited to any type of demographic like other forms of marketing. SMS marketing campaigns also have 6 times the engagement compared to email or social media combined.
At Digital Marketing Solutions, we can help set up the right SMS marketing campaign for your business. Our team of experts will devise a tailored SMS campaign that highlights your strengths and values as a business and also attracts customers to opt-in for more content.
SMS Marketing Content Writing
Figuring out what to say to your customers and how to say it, is by far one of the most difficult tasks for a business, more so in SMS marketing. You want the recipient to read the whole message and be motivated to take action. A good marketing SMS has the following information:
- A Hook: A friendly personalized greeting or an attention-grabbing statement
- The Message: The information you want to share as simple and concise as possible
- A Time Constraint: A set deadline by which the customer should have acted
- The CTA: A call to action that informs the customer on what they should do next
By utilizing SMS marketing, your business will be able to maintain a direct and immediate line to customers, build brand loyalty and awareness as well as attract customers’ attention. The content of the SMS can either hook customers or cause them to opt out. At Digital Marketing Solutions, our team of marketers will help you come up with the right words and strike the right tone to motivate customers to take the next step.
Frequently Asked Questions
At Digital Marketing Solutions (DMS) you can be sure of only the best quality content and services relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing. relating to your business and its online presence. We provide an all-encompassing approach to online advertising and marketing.
Yes, we are. We handle all aspects of your business’ online presence. From digital marketing, content creation, website design and development, and full-scale advertising campaigns.
When working with us you are included in strategic planning, branding, video creation, content creation, web development, and inbound marketing services. This means you are at all times in full control and with our expertise and knowledge you can rest assured that your digital presence will be our number one priority.
SMS marketing is a great marketing technique to use more so when you want to communicate time-sensitive offers, alert or remind people of an event currently happening or share immediate updates.
SMS marketing is one of the most cost-effective and underrated marketing techniques a business can use. It is one of the easiest ways to stay in direct contact with your customer base and has the added benefit of not being limited to any one demographic.
Yes, SMS marketing has a 98% open rate and has the potential to boost other channels of marketing your business is utilizing.
agency, our job is to do our due diligence then lay out the best options for you and your business. But ultimately, the final decision lies with you. You know the direction you want to take your business in, we simply help guide you by analyzing online algorithms and trends as well as using an innovative approach to customer psychology.
At Digital Marketing Solutions, we will devise strategies that are aligned with your business goals and needs. We take great pride in working closely with our clients to come up with marketing strategies that are perfect for the size of your business; its target market and the overall vision of the business.
No. Despite the growing popularity of social media marketing and other forms of marketing, SMS marketing is still a very effective and useful form of marketing and does not have the same type of limitations that marketing on social media platforms has.
Author: Ofentse Malele
Editor: Connor Bergsma
Date Published: February 10, 2022