There are many advantages to using link building on your website. Link building is an important part of digital marketing and building brand awareness for your business. Here are some of the main advantages you will receive from using link building in your business:
- Higher ranking
- Link building will improve SEO
- Higher domain authority
- Increase your sales
- Stand out in your niche
- Link building will lower your bounce rates
- Improve trust
Higher Ranking
Ranking is the organic position your website takes on a search engine when someone searches for keywords relating to your website. The higher your ranking, the higher your chance is that an internet user will click on your link.
It is important to rank as high as possible and on the first page of a search engine. This is because usually, potential customers believe the top shown result is the most suitable and relevant website that will give a solution to their problem, and you want this website to be yours.
Link Building Will Improve SEO
Search engines measures your website according to certain criteria, such as:
- Speed
- Accessibility
- Usability
- User experience
- Domain authority
After your website has been analysed, search engines decide where your website should be indexed and if keywords relating to your website are searched, where it should be ranked. By adding aspects such as link building to your website, you will improve the position search engines categorise your website in and improves your ranking results.
Higher Domain Authority
Domain authority is a score given to your website according to how trustworthy it is and how authoritative it is. By having a high domain authority, every page on your domain also has a high authority. An easy way to gain authority is by having backlinks on websites that already have a higher domain authority than yourself. Your website will then be scored from 1 to 100 according to how high your authority is and this will affect your keyword ranking in search engines.
Increase Your Sales
Initially the goal of any business is to increase their sales, but to do this you will need to get your business name out there with the help of marketing strategies. A great way of doing this is to ensure your site ranks as high as it can on search engines when internet users search for products or services relating to yours.
The higher you rank, the more people will find your company and visit your site. If your site has the resources and information to satisfy the needs of the potential customer, it will lead the customer into making a purchase. This strategy will ensure a stable income for your business.
Stand Out In Your Niche
A niche is a specific industry your business relates to. Having good relationships with other website owners in your niche will be to your benefit. You can collaborate and promote each other’s businesses by using backlinks on each of your websites. As a result, you will get twice as much publicity for your website and will ultimately contribute to the goal of making your business a household name.
Link Building Will Lower Your Bounce Rates
The bounce rate is the percentage of internet users who click away to another website or close their web browser after viewing your website. This can happen for a number of reasons such as your content is not engaging enough, it is not relevant to what they are searching for, they find it difficult to navigate your site and many more reasons.
By incorporating link building into your website, the number of people who will ‘bounce’ from your website will be much less. By using internal and external links, you can make your website easier to analyse for search engines and easier to navigate for users.
Improve Trust
You must earn the trust of your website users before they decide to purchase your products or services. Persuading viewers on your website, with your content, to purchase from your business is not the only way to build trust.
Internet users may also gain trust if they come across your links on an external website that they interact with regularly and rely on for information. Because they have been customers of these external websites, they will trust that your links are to be trusted, because they were found on a reliable website. These links usually are long-lasting and encourage a stable flow of traffic to your website.
Link Building With Digital Marketing Solutions
We have a great service to help you build backlinks for your website. Here are the benefits of using The Link Treasury:
- You can join our Facebook group and receive one free link a day
- Place backlinks on reputable websites with a high domain authority
- You will gain diligent assistance throughout our service
- Gain different types of links to promote your website
You can also choose between the options of accessing our Link building database for R500 or $30,60 or you can let us do your link building for you for R5000 or $350.
Frequently Asked Questions
Building a link means that you establish links on websites other than your own. You must choose quality and relevant websites that relate to the content on your website, because when people access these links on external websites, it will lead them to your domain.
A good link is considered a link that drives the right people to your website. When you place your links on the correct websites, you will receive traffic from people who are looking for a product or service exactly like yours.
To have between 25 and 30 is considered a safe amount of links to have per day and this amounts to 750 and 900 links a month. But the truth is that there is no amount of ‘safe’ links per month. As long as you obtain your links using white hat link building strategies, you can have any number of links.
Yes, Google does care about the quality of your backlinks. This is because Google rates the relevance and quality of your website according to these links. It views the incoming links from external websites as a “vote of confidence” that your website is considered worthy and reliable. This will affect how highly Google will rank your website.
These are the four types of hyperlinks:
- Image hyperlink: Clicking on a picture will take you to another website
- Bookmark hyperlink: Clicking on this link will take you to another webpage on the same domain
- Text hyperlink: You click on a word containing a link that takes you to another website.
- Email hyperlink: This is a link that allows you to send a message to the shown email address.
Author: Esmari Pool
Editor: Megan Dreyer
Date Published: January 27, 2023